Róbinhood:

Robinhood will appeal to investors looking to cut costs. But customer support is lacking, and the broker has run afoul of regulators.

Robinhood was founded by Vladimir Tenev and Baiju Bhatt in 2013 and is currently headquartered in Menlo Park, Calif. The company went public in late July 2021, with share prices set at $38 for the initial public offering (IPO). Robinhood made its name on $0 trading fees, and its example helped spur a number of other large brokers, such as E*TRADE, TD Ameritrade and Charles Schwab, to eliminate their own trading fees.

Though the startup has been quite popular and successful, it has also faced a number of controversies that have somewhat tarnished its reputation.

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